Who I AM

Hey, I’m Michael—but you can call me Mike.

I’m a creative with a strong foundation in digital marketing and a knack for turning strategy into standout campaigns. My work sits at the intersection of performance and personality—where paid strategy, brand storytelling, and product thinking all come together.

I got my start fascinated by how brands break through the noise. Since then, I’ve worked across paid media, creative direction, and campaign development—using insight, design, and storytelling to drive results. Whether it’s launching a product, scaling a message, or dialing in performance, I’m all about building ideas that hit.

Outside the 9-to-5, I’m a sneakerhead, a gym rat, and a big fan of bold streetwear and even bolder branding. I’m always on the lookout for what’s next—whether it’s a new campaign idea or a fresh pair of kicks. Long term? I’m aiming to help shape culture through great creative. Nike, I’m coming for you.

Specialties: Consumer Goods · Apparel · E-commerce · Paid Media · SEO · Email · Social · Content Marketing · UX/UI · Product Marketing · Product Management · GTM Strategy · Budget Optimization · Market Research · Advertising · Creative Strategy · Copywriting · Brand Development · Campaign Development · Data Analysis · Conversion Optimization · Audience Targeting · Cross-Functional Teams · Team Collaboration · Agile Workflows