Google Maps
As part of my MKTG 3700 (Fundamentals of Product Management) course, I conceptualized and designed a new user experience feature within Google Maps—“Vacation Mode”—to increase app stickiness among travelers in a competitive space. Backed by customer interviews and user journey mapping, the concept addressed key unmet needs such as neighborhood safety visibility and awareness of underutilized features like custom maps and local recommendations. Using persona-driven problem solving and value vs. effort prioritization, I proposed a dual-feature solution: integrating real-time safety insights and improving vacation-specific feature onboarding. I validated the concept through qualitative research, job stories, and prototype testing, ultimately delivering a high-impact, user-centered feature that aligns with product growth goals and enhances usability for travel-focused users.Skills Applied
Customer Research & Interviewing, Persona & Job Story Development, Problem Prioritization (Value vs. Effort Analysis), Product Management Strategy, Journey Mapping, UX Conceptualization, Prototyping (Lo-fi & Hi-fi), Solution Framing & Feature Design, Presentation & Storytelling, Data-Informed Decision Making
Meet Christina, a 29-year-old frequent traveler whose needs and frustrations shaped the direction of the Vacation Mode feature. She values safety, authentic experiences, and minimal app-switching.
Insights from real user interviews highlight common frustrations with Google Maps—such as a lack of personalized recommendations, safety info, and local event discovery.
This story outlines Christina's goals while traveling, emphasizing her desire for a single app that supports authentic exploration with safety in mind.
A visual journey showing how Christina would ideally interact with Vacation Mode, from planning her day to discovering safe, local experiences effortlessly.
Check out the hi-fi prototype for Vacation Mode, featuring UI elements that introduce safety ratings, personalized tips, and enhanced feature awareness.