BUHI

For my MKTG 3680 (Marketing with Social Media) class, I developed a comprehensive social media marketing strategy for BUHI, a fictional eco-conscious backpack brand. The campaign focused on increasing brand awareness, strengthening engagement, and driving conversions through initiatives like the BUHI Ambassadors Program, which leveraged influencers to share authentic content aligned with BUHI’s eco-friendly mission, and the “Buy One, Donate One” campaign, which connected purchases with social impact. A competitive analysis showed BUHI’s unique position in the market, with a strong focus on sustainability and accessible pricing. This project allowed me to hone my skills in cross-channel content strategy, influencer marketing, and purpose-driven branding, and I was also recognized for placing in the top 5 out of 56 students in a Social Media Simternship, further refining my ability to execute effective campaigns.