Kent’s Camera Castle

In my MKTG 3660 (Digital Marketing) course, I designed a visually engaging UI landing page for Kent’s Camera Castle, showcasing the GoPro Hero 12. The layout features a dynamic surfing visual, a prominent 'Buy Now' button, and a simple email subscription form to drive user interaction and conversion. I highlighted key product benefits—such as its waterproof design up to 33ft and its reputation as the go-to camera for videographers, bloggers, and extreme sports athletes—using concise, persuasive copy. This project allowed me to apply landing page best practices, including mobile optimization, visual hierarchy, and above-the-fold CTAs, all tailored to attract and convert adventure-seeking customers.